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The Latest Breaking News from Nielsen

Great American Media Picks VideoAmp As Ad Currency

Data better shows value linear networks deliver to sponsors

Multichannel News

iSpot Named Preferred Measurement Firm by Roku (NewFronts)

iSpot to integrate Roku watermark to validate ad inventory authenticity

Multichannel News

FETV Wants Upfront Buyers Seeking Cable Viewers To Join Its Family

Network adding ‘My Three Sons,’ 'Dragnet,' and a streaming version of Family Movie Classics is in the works

Multichannel News

From analysis to the latest developments in health,
read the most diverse news in one place.

YouTube Ad Revenue Spikes 21% to $8.1 Billion in Q1, Smashes Forecasts

YouTube had its best growth quarter in more than two years as connected TV viewing explodes

Broadcasting & Cable

Roku Said To Be in the Running To Take Over the MLB ‘Sunday Leadoff’ Game Package From Peacock

Is live Major League Baseball coming to the Roku Channel? Roku would neither confirm or deny a ‘WSJ’ reporter’s claim

Broadcasting & Cable

Weekly Cable Ratings: Fox News Channel Outpaces NBA, NHL Postseason

News network wins in primetime, total day as playoffs propel ESPN, TNT into primetime top 3

Multichannel News

YouTube Now Controls 9.7% of U.S. Television Usage, Nielsen Says

Google’s ad-supported video business owned just a 6% market share in March of 2022, according to Nielsen’s latest ‘Gauge’ tracker

Broadcasting & Cable

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Weekly Cable Ratings: Fox News Dunks TBS, TNT’s ‘March Madness’ Title Game Coverage to Recapture Primetime Crown

News network rolls to 14th straight total-day win

Multichannel News

March Madness Lifts Cable’s Share of TV Viewing

But overall TV usage fell by 3% in March and streaming continued to gain a larger share of viewing according to Nielsen's The Gauge

TV Tech

TV Usage Takes March Dip While College Hoops Help Cable

YouTube takes biggest-ever share

Multichannel News

CNN Cancels ‘King Charles’ Series

Gayle King, Charles Barkley-hosted weekly talk show ends after five-month run

Multichannel News

Station Groups Announce Investment in ATSC 3.0 Software Platform

Gray, Sinclair, Hearst, Tegna and Scripps launch advocacy for key NextGen TV Application Platform RUN3TV

TV Tech

Broadcasters Invest in Run3TV To Bolster Over–the-Air Audience Measurement

Nielsen, Comscore explore ways to use data from NextGen sets

Broadcasting & Cable

Great American Family Tells Growth Story in Upfront Pitch

Family-friendly content is brand-safe for advertisers (Upfront 2024)

Multichannel News

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TV Tech

Women’s Championship Basketball Game Routs Men’s by 18.9M Viewers to 14.8M Viewers

Nielsen said the South Carolina-Iowa matchup becomes most-watched basketball game at any level since 2019

Multichannel News

Weekly Cable Ratings: ESPN Dunks Primetime Competition with Women’s College Basketball Tourney Coverage

Fox News outlasts ESPN on total day chart

Broadcasting & Cable

‘NCIS’ and ‘The Neighborhood’ Get Renewals at CBS

A staggering 22 seasons for Donald P. Bellisario’s military crime drama

Broadcasting & Cable

Women’s College Basketball Title Game Averages 18.9 Million Viewers, Biggest Hoops TV Audience — Men’s NCAA and NBA Included — Since 2019

Nielsen's official numbers for Sunday's championship showdown between South Carolina and Iowa was even bigger than the preliminary tally ESPN released earlier

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news in one place.

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Multichannel News

Weekly Cable Ratings: Tourney Helps TBS Edge Out Fox News in Primetime

Fox News remains most-watched network in total day

Multichannel News

Fox News Dominates Cable News Network Ratings in First Quarter 2024

Tops MSNBC, CNN in primetime, total day

Broadcasting & Cable

JIC Certifies Comscore, VideoAmp Are Ready to Use For Transactions

iSpot maintains conditional certification

Multichannel News

Nielsen Plans To Make ‘Big Data’ Available as Currency in September

New measurement system increases homes using television by about 4%

TV Tech

Telos to Add Support for Dolby Digital Plus in LA-5300 Broadcast Audio Processor

The LA-5300 turnkey solution provides loudness control, upmixing, optional Nielsen and Verance Aspect watermark encoding, and Next Generation Audio using Dolby AC-4

Broadcasting & Cable

Sinclair Charges Up Multicast Networks in Deal With Big-Market ABC Stations

Station group pushes over-the-air channels in upfront pitches

TV Tech

Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal

Multi-year deal now includes OTT measurement

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