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Jon Lafayette

TV Usage Takes March Dip While College Hoops Help Cable

Iowa star Caitlin Clark (r.) may have come up short in the national championship game against South Carolina, but her star power has drawn more viewers to women's sports. .

Television usage took its usual March dip, dropping 3% from February, according to Nielsen,

Last year in March, TV viewing fell 2% and in 2022, it was down 4.6%. 

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