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The Latest Breaking News from Nielsen

Understanding the new way TV ratings are measured ... including NASCAR

Big Data + Panel has become a new industry standard as of last September

Motorsport

Spurs-Thunder Game 1 averages record 9.2M viewers, NBA Playoff ratings up 16% through 2 rounds

The first year of the NBA’s media rights deal continues to deliver large amounts of viewers

The Independent UK

Beer demand across the US is plunging - and the Iran war could be to blame

California saw the largest drop in beer sales nationwide, followed by Arizona and Texas, according to data

The Independent UK

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The list of most-streamed Star Wars movies and shows on Disney Plus doesn't include any films in the sequel trilogy

The figures contain a few surprises

Total Film

Reported 2025-26 Men’s Hoops TV Viewers in the West

Lists of Nielsen-reported men's hoops TV viewers in the regular season, including conference tournaments, the postseason, and overall.

SuperWest Sports

It Seems Everyone Is Watching Sports These Days

Leagues and networks have seen significant increases in ratings across the board.

Sports Illustrated

March Madness surges to its best TV start since 2011 with viewership up 5%

The NCAA Tournament is off to its best start since CBS and TNT began showing all of the games in 2011

The Independent UK

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CBS Evening News ratings drop below 4M for first time with Tony Dokoupil as anchor after Bari Weiss overhaul

The nightly news program reportedly had a total viewership of nearly 3.83 million last week

The Independent UK

High Potential Got Renewed For Season 3 (But It’s Coming With A Big Change)

It's back (but a bit different)!

Cinemablend

3 things we will never know after Netflix pulled out of the Warner Bros. bidding, handing it to Paramount

Netflix would have owned DC superheroes if it had managed to acquire Warner Bros., but now the situation is more like a Marvel franchise: "What if?"

Fortune

Donald Trump Humiliated: Nielsen Data Brands SOTU Address As A 'Mean-Spirited Flop'

Donald Trump's latest State of the Union drew a smaller TV audience than last year's address, according to preliminary Nielsen data.

International Business Times UK

Milan Cortina Olympics were most-watched Winter Games since 2014 with 96% more viewers than Beijing

The Milan Cortina Olympics averaged 23.5 million viewers in the United States, making it the most-watched Winter Games since 2014 with a 96% larger audience than the Beijing Games four years ago

The Independent UK

Nielsen revises Super Bowl final rating to 125.6 million viewers

The average viewer numbers for the Super Bowl increased to 125.6 million after Nielsen released its final viewer figures on Thursday for the Feb. 8 game

The Independent UK

Daytona 500 and NBA All-Star Game surge in viewers despite competition from Winter Olympics

The Daytona 500 and the NBA All-Star Game drew bigger TV audiences over last year, even with the Winter Olympics on

The Independent UK

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Motorsport

TV ratings are in for NASCAR’s Daytona 500 week

It's a combination of real growth and steadiness from last year

Sports Illustrated

Let’s Evaluate Some of the More Unhinged Responses to Super Bowl, Bad Bunny Ratings

A lot of people were triggered by the Super Bowl viewership numbers.

Sports Illustrated

Why Super Bowl TV Ratings Will Be Down This Year

The Chiefs’ absence, the lack of superstars and access to the game will prohibit Patriots-Seahawks from setting a record.

Total Film

Netflix didn't reign supreme in 2025 as Stranger Things loses to a kids' TV show as the most watched series of the year

A very surprising show was the most-streamed series of 2025

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The Independent UK

Bluey beats Stranger Things and keeps spot as most streamed show in 2025

The animated show logged 45.2 billion minutes of viewing this year

The Guardian - AU

Bluey tops US streaming charts in 2025 for second year in a row, with 45bn minutes watched

Australian children’s cartoon series about a family of blue heelers has yet to announce a new season

The Independent UK

MAGA host’s NewsNation debut flops in the ratings – despite primetime Trump interview

Nielsen’s preliminary data shows that the sitdown, which saw the president riffing about paper straws and sinks when asked about his second year priorities, only pulled in 75,000 viewers overall on Tuesday night.

The Independent UK

NFL sees increased viewership for wild-card round, eyes more for divisional games

The NFL is seeing a significant rise in viewership, with the recent wild-card games averaging 32 million viewers

Sports Illustrated

NFL Broadcast Partners Want You to Know People Like to Watch Football

CBS, NBC, Fox and ESPN saw huge ratings increases for the regular season.

The Independent UK

NFL sees 2nd-highest regular season average viewership since 1988 at 18.7 million, up 10% from 2024

The NFL has averaged 18.7 million viewers per game this season, marking the second-highest average since 1988

The Independent UK

CFP quarterfinals viewership up 14% from last year, including this season's 3 most-watched games

The College Football Playoff is gaining viewer momentum as it heads into this week's semifinals

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