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The Latest Breaking News from Nielsen

Morning Joe suffers ratings nosedive after hosts met Trump at Mar-a-Lago

Viewing figures plummeted after Joe Scarborough and Mika Brzezinski revealed they had met the president-elect

The Independent UK

How Many People Watch the Super Bowl? Statistics and Ratings History

The Super Bowl has gone from a high-profile football game to a complete pop-culture event.

Sports Illustrated

‘A kind of Americanness that really never was’: Why Yellowstone is taking the merch market by storm

The Paramount series ‘Yellowstone’ is about to air its final episodes – after series infighting and a prolonged hiatus. The franchise tentacles have crept into American culture in a deeply entrenched, enduring manner; just look more carefully around you, writes Sheila Flynn

The Independent UK

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Election night television viewership drops sharply from 2020 and 2016

The idea of watching election night returns on television wasn't as appealing as it used to be

The Independent UK

Election night ratings reveal which network came out on top

Fox News – which was first to declare Trump the winner – garnered an average of 10.3 million viewers between 8pm and 11pm ET on Tuesday evening, according to Nielsen data

The Independent UK

YouTube dominated Election Day as viewers guzzled 84 million hours of presidential news

More than 80% of total watch time across all broadcasts was streamed on YouTube, new data shows.

Fortune

Dodgers' World Series-ending win averages 18.6 million; series averages 15.81 million for 5 games

The Dodgers’ 8-7 victory over the Yankees in Game 5 for their eighth World Series title and second in five years averaged 18.6 million viewers on Fox, Fox Deportes and streaming, according to Nielsen

The Independent UK

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Kamala Harris Fox News Interview Watched by More Than Twice As Many Viewers as Trump Town Hall

A Nielsen report revealed Kamala Harris' Wednesday interview on Fox News trumped the former president's town hall that aired the day prior.

Latin Times

Vice Presidential Debate Between Walz And Vance Draws 43 Million Viewers

The Walz-Vance vice presidential debate attracted 43 million viewers, becoming one of the most-watched events of the year.

Top News

Vance-Walz debate attracts 20m fewer viewers than 2020 face-off between Harris and Pence

The Harris-Pence debate in 2020 was the most viewed vice presidential debate since they began in 1976

The Independent UK

YouTube Launches New TV-focused Tools For Creators

YouTube beefed up tools for creators on Wednesday as it competes with streaming rivals such as Netflix on the biggest screen in most homes: the television.

International Business Times

"Latinos aren't just watching the game, they're changing it," claims Nielsen SVP on sports content consumption

In her 26-year career at Nielsen, de Armas has been working closely with Latinos and other underrepresented communities about their consumption of content

Latin Times

Bills-Dolphins Thursday night game was third most-watched in Amazon Prime Video history

Thursday night’s game between the Buffalo Bills and Miami Dolphins averaged 14.96 million viewers, making it Amazon Prime Video’s third most-watched game since taking over the prime-time package in 2022

The Independent UK

67.1M Viewers Tune into Harris-Trump Debate

ABC had 19 million total viewers, making it the most-watched debate on any network in 16 years

TV Tech

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The Guardian - US

Trump says he won’t debate Harris again as candidates hold dueling swing state rallies – as it happened

Trump repeats claims he won the matchup to Arizona crowd; Harris says in North Carolina that Americans should see another debate. This blog is now closed.

Al Jazeera

Trump-Harris presidential debate draws estimated 67.1 million TV viewers

Audience tops estimated 51 million people who tuned in for June’s debate between Donald Trump and Joe Biden.

The Guardian - AU

Harris-Trump debate watched by 67m people, beating pivotal Biden showdown

Debate was watched by nearly 16 million more people than June event that saw Biden drop out, with a marked rise in younger and middle-aged viewers, ratings show

Broadcasting & Cable

More Than 67 Million Viewers Watched Presidential Debate

Audience up from 51.3 million who watched Joe Biden debate Donald Trump in June

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Top News

First Harris-Trump Debate Draws 67.1 Million Viewers, ABC Leads

The first presidential debate between Kamala Harris and Donald Trump attracted 67.1 million viewers, with ABC leading in ratings.

TV Tech

Nielsen: Hispanic Sports Fans Drive Record Sports Viewing

Latest Nielsen report points to Hispanic influence driving growth in soccer audiences and viewership of all major sporting events

Multichannel News

Weekly Cable Ratings: Fox News Repeats in Primetime, Extends Total-Day Winning Streak

ESPN finishes second in primetime

Broadcasting & Cable

87% of Comcast X1 Pay TV Households Tuned Into Paris Olympics Coverage

In what continues to prove the most fruitful event for NBCUniversal this year, viewership increased 82% compared to the 2021 Tokyo Games

Multichannel News

Weekly Cable Ratings: Fox News Returns to Top Spot in Primetime

News network sweeps August total day chart

TV Tech

YouTube Overtakes Disney as Most Watched Media Distributor

In a streaming milestone, YouTube accounted for 10.4% of TV viewing in July, beating out Disney at 9.9% according to Nielsen

Broadcasting & Cable

YouTube Accounts for 10.4% of All TV Viewing in July, Surpasses Disney as Top Watched Media Company

Driven by school-age viewers whiling away their summer, Youtube became Nielsen's first streaming platform to surpass 10% of total TV usage in a given month

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