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The Latest Breaking News from Nielsen

Donald Trump Humiliated: Nielsen Data Brands SOTU Address As A 'Mean-Spirited Flop'

Donald Trump's latest State of the Union drew a smaller TV audience than last year's address, according to preliminary Nielsen data.

International Business Times UK

Milan Cortina Olympics were most-watched Winter Games since 2014 with 96% more viewers than Beijing

The Milan Cortina Olympics averaged 23.5 million viewers in the United States, making it the most-watched Winter Games since 2014 with a 96% larger audience than the Beijing Games four years ago

The Independent UK

Nielsen revises Super Bowl final rating to 125.6 million viewers

The average viewer numbers for the Super Bowl increased to 125.6 million after Nielsen released its final viewer figures on Thursday for the Feb. 8 game

The Independent UK

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Daytona 500 and NBA All-Star Game surge in viewers despite competition from Winter Olympics

The Daytona 500 and the NBA All-Star Game drew bigger TV audiences over last year, even with the Winter Olympics on

The Independent UK

TV ratings are in for NASCAR’s Daytona 500 week

It's a combination of real growth and steadiness from last year

Motorsport

Let’s Evaluate Some of the More Unhinged Responses to Super Bowl, Bad Bunny Ratings

A lot of people were triggered by the Super Bowl viewership numbers.

Sports Illustrated

Why Super Bowl TV Ratings Will Be Down This Year

The Chiefs’ absence, the lack of superstars and access to the game will prohibit Patriots-Seahawks from setting a record.

Sports Illustrated

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Netflix didn't reign supreme in 2025 as Stranger Things loses to a kids' TV show as the most watched series of the year

A very surprising show was the most-streamed series of 2025

Total Film

Bluey beats Stranger Things and keeps spot as most streamed show in 2025

The animated show logged 45.2 billion minutes of viewing this year

The Independent UK

Bluey tops US streaming charts in 2025 for second year in a row, with 45bn minutes watched

Australian children’s cartoon series about a family of blue heelers has yet to announce a new season

The Guardian - AU

MAGA host’s NewsNation debut flops in the ratings – despite primetime Trump interview

Nielsen’s preliminary data shows that the sitdown, which saw the president riffing about paper straws and sinks when asked about his second year priorities, only pulled in 75,000 viewers overall on Tuesday night.

The Independent UK

NFL sees increased viewership for wild-card round, eyes more for divisional games

The NFL is seeing a significant rise in viewership, with the recent wild-card games averaging 32 million viewers

The Independent UK

NFL Broadcast Partners Want You to Know People Like to Watch Football

CBS, NBC, Fox and ESPN saw huge ratings increases for the regular season.

Sports Illustrated

NFL sees 2nd-highest regular season average viewership since 1988 at 18.7 million, up 10% from 2024

The NFL has averaged 18.7 million viewers per game this season, marking the second-highest average since 1988

The Independent UK

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The Independent UK

CFP quarterfinals viewership up 14% from last year, including this season's 3 most-watched games

The College Football Playoff is gaining viewer momentum as it heads into this week's semifinals

The Independent UK

Lions-Vikings Christmas game on Netflix sets NFL streaming record, averaging 27.5M viewers

Two of the NFL's three Christmas Day games have set viewership records

Axios

Big events are back — on TV and IRL

The Super Bowl, Macy's Thanksgiving Day Parade and concerts hit record highs in 2025.

International Business Times UK

'Lowest Ratings Ever': Trump's First Kennedy Center Honors After Renaming Draws Nearly Half Of Last Year's Viewers

The first Kennedy Center Honors hosted by Donald Trump following the venue's renaming recorded the lowest TV audience in the event's history, according to early Nielsen data.

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Cinemablend

Stranger Things Season 5 Demolished Ratings Records With Volume 1, But Now I Get Why It Dropped From #1 So Quickly

This explains a lot.

TechRadar

YouTube just won THE Oscars, and the iconic show is set to leave ABC in 2029

The Oscars are heading to YouTube in 2029. Here's what that means.

The Independent UK

Bari Weiss’ much-hyped CBS News town hall with Erika Kirk was a massive ratings flop

According to Nielsen, the Saturday night town hall saw a 41 percent decline in in the key 25-54 advertising demographic compared to the network’s standard programming in that time slot year to date.

Latin Times

Tech Meets Tradition: How Latinos Are Driving Holiday Tech Purchases

The Hispanic and Latino population represents one of the most influential consumer segments in the country, with 65 million people, nearly one in five Americans, and $2.7 trillion in spending power.

Fortune

Netflix CEO brushes aside Paramount’s ‘entirely expected’ hostile bid, ‘superconfident’ of closing deal with Warner Bros. Discovery

The Netflix co-CEO also said he’s talked with the president “many times” since the election, and that he’ll be good to movie theaters once he’s running a studio.

The Guardian - US

What to know when the ban on most US hemp products goes into effect

Ban set to be enforced in November 2026 will change pricing, availability and composition of products

The Independent UK

CNN’s newest anchor came in with great fanfare — but his ratings can’t even beat reruns of Anderson Cooper

According to Nielsen, The Story Is – which airs at midnight ET/ 9 pm PT – is averaging 213,000 total viewers a night and 35,000 in the key advertising demographic of adults aged 25-54 since its debut.

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