DoubleVerify Holdings (DV) is known for helping advertisers verify impressions, measure audiences and ensure their ads appear in quality environments. As viewing habits become increasingly fragmented across traditional TV, streaming and digital platforms, independent measurement has become increasingly important to the advertising industry.
And that is exactly where Nielsen Holdings PLC sees an opportunity. The global leader in audience measurement, data and analytics has agreed to acquire DoubleVerify in an all-cash deal valued at approximately $2.15 billion, or $13.60 per share. The move comes as advertisers and media companies look for a more unified way to measure audiences across linear and digital media.
