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The Latest Breaking News from DoubleVerify

As Digital Ad Spend Hits a High, These Firms Could Reap Rewards

Companies facilitating digital ad sales, verification, and analytics are all positioned to benefit from a surge in spending across the industry.

Bargain Alert on 3 Stocks Investors Have Oversold

Bargain Alert on 3 Stocks Investors Have Oversold

Amentum (AMTM), Gogo (GOGO), and DoubleVerify (DV) all sport RSI readings under 30 and bullish analyst targets, signaling potential rebound opportunities.

Top 3 Tech And Telecom Stocks That Are Set To Fly In September

Top 3 Tech And Telecom Stocks That Are Set To Fly In September

The most oversold stocks in the communication services sector presents an opportunity to buy into undervalued companies.

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Is GenAI ruining the internet with a flood of fake reviews and bad apps?

Seniors and kids are particularly vulnerable to bad apps while fake reviews are eroding shoppers' confidence.

Judge Preliminarily Blocks Missouri AG's Enforcement of AG's Investigative Demand Against Media Matters

An excerpt from Media Matters for America v. Bailey, decided Friday by Judge Amit Mehta (D.D.C.); read the full opinion for more: On November 16, 2023, Plaintiff Media Matters for America, Inc., a District of Columbia-based media company, published an article authored by Plaintiff Eric Hananoki reporting that advertisements for…

DV Earns MRC Accreditation for CTV Viewability

Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments

DoubleVerify Gets MRC Stamp for CTV Viewability Metrics

1 in 3 CTV ads served when TV is off

Broadcasting & Cable

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DoubleVerify, NBCUniversal Expand Partnership

DoubleVerify, NBCUniversal Expand Partnership

DV’s AI technology will be used to provide program-level measurement and brand safety features for NBCU advertisers

DoubleVerify, Roku Expose New CTV Ad Fraud Scheme, CycloneBot

DoubleVerify, Roku Expose New CTV Ad Fraud Scheme, CycloneBot

DV Fraud Lab worked with Roku to curtail a scheme costing unprotected advertisers up to $7.5 million monthly

DoubleVerify To Gauge Brand Safety And Suitability on Facebook, Instagram

New coverage includes Feeds and Reels

Broadcasting & Cable

DoubleVerify’s 2024 Predictions: CTV Ad Trends Include Increased Open Measurement Adoption

DoubleVerify’s 2024 Predictions: CTV Ad Trends Include Increased Open Measurement Adoption

Dan Slivjanovski, CMO of the media measurement company DoubleVerify, sees three major CTV ad trends

Media and Sports Ads Capture Viewer Attention: DoubleVerify Report

Media and Sports Ads Capture Viewer Attention: DoubleVerify Report

Telecom, financial services, travel generate lower attention

Broadcasting & Cable

DoubleVerify to Acquire Scibids for $125M

DoubleVerify to Acquire Scibids for $125M

The deal for Scibids will expand DV’s AI-powered campaign optimization solutions

DoubleVerify Expands Authentication to YouTube Shorts

DoubleVerify Expands Authentication to YouTube Shorts

The expansion means that brands can use DV’s viewability and fraud measurement across YouTube Shorts, Masthead and In-feed Video Formats

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Broadcasting & Cable

DoubleVerify Working With Google To Measure YouTube Shorts

Masthead and In-Feed video ads also authenticated

Roku, DoubleVerify Collaborate on Exposing CTV Ad Fraud

Joint investigations will leverage Roku’s Advertising Watermark technology with DV’s Fraud Lab and anti-fraud solutions

Broadcasting & Cable

DoubleVerify, Roku Team Up To Fight Streaming Ad Fraud

Companies detected SmokeScreen CTV ad scheme

DoubleVerify Extends Media Quality Authentication to Meta Reels

The move will provide brands with DV’s leading viewability and fraud verification across Facebook Reels and Instagram Reels inventory

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DoubleVerify, TVision Partner on CTV Attention Measurement Offering

Strategic alliance aims to improve CTV attention measurement, providing advertisers with analytics for better campaign performance

Broadcasting & Cable

TVision, DoubleVerify Team Up To Bring Attention Metrics to CTV

Beta version of integration to be available in second half of 2023

Broadcasting & Cable

DoubleVerify Launches DV Marketplace Suite

Platforms can measure inventory quality to determine value

Study: CTV Ad Fraud Surges in 2022

There was a 69% increase in bot fraud in 2022 and significant growth in CTV ad fraud schemes, according to DoubleVerify

Broadcasting & Cable

DoubleVerify Reports Big Increase in 1Q Net Income

CTV measurement volume up 39%

Broadcasting & Cable

Measurement From DoubleVerify Available to Netflix Ad Clients

Metrics provides on viewability and traffic validity

Here's Why DoubleVerify Shares Are Trading Lower Today

Two analysts offered different views on DoubleVerify Holdings Inc (NYSE: DV).

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