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Fortune

Sage Lazzaro

Is GenAI ruining the internet with a flood of fake reviews and bad apps?

DoubleVerify Eye on AI Amazon the Google Play Store

Wooden letter blocks spelling out the word "FAKE" on a yellow background. (Credit: Photo illustration by Getty Images)

Hello and welcome to Eye on AI.

Today, I’m bringing you an exclusive look at new research that shows how generative AI is rapidly increasing the number of fake reviews online, deceiving users into downloading apps infected with malware and also deceiving advertisers into placing ads on malicious apps.

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