NEW YORK—DoubleVerify is reporting a new CTV ad fraud scheme called Cyclone Bot that it is calling one of the most extensive CTV ad fraud schemes ever uncovered.
DoubleVerify noted that the malicious bot is capable of generating up to 250 million falsified ad requests and spoofing approximately 1.5 million devices daily, leading to an estimated monthly financial impact of up to $7.5 million across unprotected advertisers.
