NEW YORK—DoubleVerify and NBCUniversal have announced a new deal that will provide program-level measurement solutions across over the top (OTT) devices, including Connected TV (CTV). This will allow NBCUniversal advertisers to measure brand safety and suitability, and content performance at a granular level.
"Today marks a key shift in streaming measurement and authentication,” said Mark Zagorski, CEO of DoubleVerify. “We're excited to collaborate with NBCUniversal to introduce this revolutionary capability, boosting advertiser confidence and delivering unmatched transparency at the program level. With this expanded partnership, advertisers will be able to maximize brand equity protection and campaign performance across premium streaming media.”
