NEW YORK—DoubleVerify (DV) has announced that it is expanding access to DV’s quality solutions on Meta’s Facebook and Instagram Reels. The move will allow brands to use DV’s technology on Meta Reels to ensure that their video ads are viewable by a human being and are safe from fraudulent and invalid traffic, the companies said.
“As a participant in Meta’s measurement partnership program, we are thrilled to announce that we can measure viewability and fraud on Reels, providing global brands with greater clarity and confidence in their investments on both Facebook and Instagram,” said Mark Zagorski, CEO, DoubleVerify. “The explosion in short-form, user-generated content is offering advertisers a high-engagement environment to connect with passionate online communities. We can now provide media authentication, and help maximize campaign impact and performance for our mutual advertisers.”
