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Jon Lafayette

DoubleVerify Gets MRC Stamp for CTV Viewability Metrics

DoubleVerify CTV MRC

DoubleVerify logo.

DoubleVerify said that it received accreditation from the Media Rating Council for its measurement of video viewable impressions and related metrics for connected TV.

The MRC had previously accredited DoubleVerify for its pre-bid CTV measurement of brand suitability, video completion metrics, invalid traffic filtration and app-level ad verification.

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