NEW YORK—As more ad dollars shift to streaming and connected TV, a new study from DoubleVerify is also reporting alarming increases in CTV ad fraud, with a 69% increase in bot fraud during 2022.
The findings were in DoubleVerify’s 2023 Global Insights Report, which analyzed trends from nearly 5.5 trillion media transactions across over 1,000 customers in nearly 100 countries.
