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TVT Staff

DoubleVerify’s 2024 Predictions: CTV Ad Trends Include Increased Open Measurement Adoption

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As part of TV Tech’s series of articles on the upcoming trends for 2024, Dan Slivjanovski, CMO of the media measurement company DoubleVerify made a number of predictions for CTV advertising that include increased open measurement adoption and video level transparency at scale. 

Here are his thoughts: 

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