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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

DoubleVerify Launches DV Marketplace Suite

DoubleVerify dv
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DoubleVerify said it launched DV Marketplace Suite, which provides users with tools to evaluate the quality of advertising inventory to better determine value and revenue potential.

The suite is designed for supply-side and demand-side platforms, marketplaces and ad exchanges. It provides metrics for brand safety, fraud, viewability and context.

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