NEW YORK—The digital media measurement and analytics firm DoubleVerify has announced that it has received Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics in Connected TV (CTV) environments.
“We are proud to receive this latest MRC accreditation, reinforcing DV’s leadership in CTV measurement,” said Mark Zagorski, CEO of DoubleVerify. “We commit to uphold the highest standards of data accuracy and transparency in digital media. This new accreditation further expands our extensive MRC accreditations across DV’s industry-leading pre- and post-bid CTV solution to give global advertisers greater clarity and confidence in their premium CTV investments.”
