NEW YORK—DoubleVerify has announced it is working with TVision, a provider of second-by-second analysis of how viewers are watching TV, to provide better performance-based measurement across Connected TV (CTV).
As part of the alliance, DoubleVerify and TVision are combining DV's scalable ad exposure data, including viewable time and screen share, with TVision's viewer presence and eyes-on-screen ad attention signals. The companies are billing the solution as the most holistic attention measurement solution available for advertisers looking to gauge their performance on CTV at scale.
