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TV Tech

Tom Butts

Roku, DoubleVerify Collaborate on Exposing CTV Ad Fraud

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DoubleVerify and Roku said today that they will continue to work together to investigate and expose ad fraud schemes within the TV streaming industry. They made the announcement following their efforts to neutralize SmokeScreen, a sophisticated ad fraud scheme that targeted connected TV (CTV) devices.

As ad investments in CTV continue to rise, DV and Roku aim to identify and curb new fraud schemes, which they say preserves advertiser confidence and further secues the integrity of the CTV advertising ecosystem.

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