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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

DoubleVerify Working With Google To Measure YouTube Shorts

Google DoubleVerify dv
YouTube logo on phone

DoubleVerify said that it has expanded its work with Google to include measuring the performance of YouTube Shorts, Masthead and In-feed video format.

The new capability helps advertisers ensure that their video ads are being seen by human consumers and safe from fraud and invalid traffic.

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