The Milan Cortina Olympics averaged 23.5 million viewers in the United States, making them the most-watched Winter Games since 2014 with a 96% larger audience than the Beijing Games four years ago.
NBCUniversal said the average includes combined audiences on NBC, Peacock, CNBC, USA Network and other digital platforms. It covered the live afternoon (2-5 p.m. EST) and prime-time (8-11 p.m. EST/PST) windows.
