The Latest Breaking News from Rita Ferro

Disney ad boss's advice to rising leaders

Rita Ferro started as an ESPN ad sales manager and rose the ranks at Disney.

Fortune · Jan 22, 2025

Disney Says Upfront Sales Were Up 5% to Record Levels

40% of commitments go to addressable inventory

Multichannel News · Aug 1, 2024

Can You Say ‘Score?’ Disney Expands ‘Magic Words’ to Sports

Ad buyer Magna is beta-testing new capability

Multichannel News · Jun 21, 2024

Disney Plus’ plan for in-app gaming and shopping is the next big step in streaming evolution

Disney Plus is set to announce at CES 2024 its latest move in advertising-based streaming - this time with shopping and gaming.

TechRadar · Dec 8, 2023

In Ad Tech Wars, Disney Counts on YODA for an Edge

Unified ad platform will eventually service all of Disney’s ad supported businesses

Broadcasting & Cable · Jun 7, 2023

Upfronts: ‘The Pat McAfee Show’ Moves to ESPN But Stays on YouTube

Former punter will continue as analyst on ESPN's ‘College GameDay’

Multichannel News · May 17, 2023

Disney Upfront Presentation Features Scripted Stuff Near the End

Rita Ferro, Peyton Manning, David Muir, Ryan Seacrest talk up ABC, Hulu, FX, ESPN, other Disney properties

Broadcasting & Cable · May 16, 2023

Upfront Preview: Economy, Streaming, Measurement Make This Year’s Market Unique

Sports and unscripted play bigger role

Multichannel News · May 15, 2023

Writers’ Strike Dims Star Power as Networks Take Upfront Stage

Actors won’t show up to tell jokes that aren’t being written

Broadcasting & Cable · May 15, 2023

The ad-supported Disney+ tier is here. Here's what to know

Baby Yoda, Willow and She-Hulk are officially in the advertising business.

Los Angeles Times · Dec 8, 2022