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The Latest Breaking News from Rita Ferro

Disney ad boss's advice to rising leaders

Rita Ferro started as an ESPN ad sales manager and rose the ranks at Disney.

Fortune

Disney Says Upfront Sales Were Up 5% to Record Levels

40% of commitments go to addressable inventory

Multichannel News

Can You Say ‘Score?’ Disney Expands ‘Magic Words’ to Sports

Ad buyer Magna is beta-testing new capability

Multichannel News

From analysis to the latest developments in health,
read the most diverse news in one place.

Everyone Offers Tomorrow’s Advertising Today (Upfronts)

Along with big stars, programmers promise that data and tech will deliver big results

Broadcasting & Cable

Stars Are Back for Upfronts, More Dollars May Follow as Well

Networks will push streaming, sports as they battle Big Tech for ad budgets

Multichannel News

Disney’s Rita Ferro Is Banking on Sports, Streaming, Tech (Upfronts)

ABC can provide incremental reach for brands

Multichannel News

Disney is Letting Advertisers Buy Disney Plus, Hulu Together (CES 2024)

‘Disney Magic Words’ for marketers are on the way

Broadcasting & Cable

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Disney Plus’ plan for in-app gaming and shopping is the next big step in streaming evolution

Disney Plus is set to announce at CES 2024 its latest move in advertising-based streaming - this time with shopping and gaming.

TechRadar

In Ad Tech Wars, Disney Counts on YODA for an Edge

Unified ad platform will eventually service all of Disney’s ad supported businesses

Broadcasting & Cable

Upfronts: ‘The Pat McAfee Show’ Moves to ESPN But Stays on YouTube

Former punter will continue as analyst on ESPN's ‘College GameDay’

Multichannel News

Disney Upfront Presentation Features Scripted Stuff Near the End

Rita Ferro, Peyton Manning, David Muir, Ryan Seacrest talk up ABC, Hulu, FX, ESPN, other Disney properties

Broadcasting & Cable

Upfront Preview: Economy, Streaming, Measurement Make This Year’s Market Unique

Sports and unscripted play bigger role

Multichannel News

Writers’ Strike Dims Star Power as Networks Take Upfront Stage

Actors won’t show up to tell jokes that aren’t being written

Broadcasting & Cable

The ad-supported Disney+ tier is here. Here's what to know

Baby Yoda, Willow and She-Hulk are officially in the advertising business.

Los Angeles Times

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