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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

In Ad Tech Wars, Disney Counts on YODA for an Edge

The Child in Disney Plus's 'The Mandalorian'

With YODA in place, The Walt Disney Co.’s advertising-sales operation believes the Force is with it.

That’s not Yoda, the ancient Jedi master who trained Luke Skywalker in the original Star Wars movie. Or even Baby Yoda, the cute character from The Mandalorian, aka Grogu.

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