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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Disney is Letting Advertisers Buy Disney Plus, Hulu Together (CES 2024)

Hulu on Disney Plus.

The Walt Disney Co., which is adding Hulu content to its Disney Plus streaming service, told advertisers that they will be able to buy commercials across both Hulu and Disney Plus in a single campaign.

Disney has also announced the launch of a new commerce platform, Gateway Shop.

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