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The Latest Breaking News from Innovid

Nielsen, Innovid To Collaborate on Simplifying Cross-Media Advertising

Nielsen One measurement to be incorporated into Innovid's ad-serving platform

Broadcasting & Cable

Innovid Launches Harmony Direct in Effort To Tame CTV Supply Chain

PMG, Roku among first to use new product

Broadcasting & Cable

Innovid: CTV Accounted for More than Half of Video Ad Impressions in 2023

The report also found that interactive CTV Campaigns drove up to 10.3x higher engagement for advertisers

TV Tech

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CTV Share Of Digital Video Impressions Rose To 53%, Innovid Reports

Interactive ads hold viewers’ attention longer

Broadcasting & Cable

Innovid Provides Outcome Data Across Platform Ad Buys

Advertisers can analyze effectiveness of DSPs, SSPs

Multichannel News

Fates & Fortunes | February 2024

Notable executives on the move

Multichannel News

Innovid’s CTV Composer Enables Brand To Create Interactive Ads for Live Streaming Events

Tool was used in 700 campaigns in Q4

Broadcasting & Cable

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Disney is Letting Advertisers Buy Disney Plus, Hulu Together (CES 2024)

‘Disney Magic Words’ for marketers are on the way

Broadcasting & Cable

Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins

Executives predict dollars will shift as linear and digital continue to blur

Broadcasting & Cable

The 2024 Outlook for Streaming, CTV and Advertising

More than a dozen executives from Roku, Innovid, EDO and others in the streaming and ad business lay out their vision of the key trends that will shape the business in 2024

TV Tech

Innovid Names Dani Cushion Chief Marketing Officer

Former Cardlytics CMO joins Innovid to drive the ad platform’s global marketing efforts

TV Tech

Innovid Names Dani Cushion as Chief Marketing Officer

Former ExecOnline CMO will lead global marketing and communications

Broadcasting & Cable

Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog)

Focus on engagement, interaction when judging a campaign’s effectiveness

Broadcasting & Cable

Innovid Names Alex Rowe Senior VP, Enterprise Sales

Exec had been with Stackline

Broadcasting & Cable

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TV Tech

Innovid Launches Cookieless Cross-Device Solution to Increase Accuracy of Conversion Rates

The new identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy

TV Tech

Innovid Names Jeff Austin SVP of Revenue Operations

The former Stackline VP will spearhead revenue operations for independent converged TV advertising platform

Broadcasting & Cable

Innovid Hires Stackline’s Jeff Austin as Senior VP, Revenue Operations

Exec will align units to maximize revenue growth

TV Tech

CTV Accounts for Half of Global Retail Video Impressions

Mobile represented the second largest share at 32% of retail video impressions followed by desktop at 18% in 2022

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Broadcasting & Cable

Innovid Names Dave Fahey As VP, Agency Partnerships

Exec had been with Viant, Google

Broadcasting & Cable

CTV Accounts for 50% of Global Retail Video Impressions: Innovid

Dynamic video ads increased 29% in 2022

Broadcasting & Cable

Innovid In Deal With Upwave To Optimize CTV Advertising

Campaigns will focus on most effective creative

Broadcasting & Cable

Infillion Expands CTV Reach For Its Choice-Based Ad Creative With Innovid Deal

Integration makes ads available on more than 25 types of CTV devices

Broadcasting & Cable

Auto Advertisers Shifting To Connected TV, Innovid Says

68% of auto impressions driven by CTV in 2022, up from 60% in 2021

TV Tech

Innovid Expands Local Measurement for NBCUniversal

Innovid is now delivering outcomes measurement for local advertisers across CTV and linear to NBCU in the 31 markets where it owns stations

TV Tech

More Than Half of All Global Video Impressions Now on CTV

The video impression share for connected TV is up 10.9% from 2021 according to Innovid

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