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TV Tech

George Winslow

CTV Accounts for Half of Global Retail Video Impressions

image of remote and a wall of video

Just how important CTV advertising has become can be seen in new Innovid report that found connected TV (CTV) accounted for half (50%) of global retail video impressions in 2022, an increase of nearly 52% compared to 2019.

The new retail vertical benchmarks report analyzed 23 billion global video advertising impressions from retail advertisers served on Innovid’s platform in 2022 across devices (CTV, mobile, and desktop).

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