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Broadcasting & Cable

Business

Jon Lafayette

Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins

CTV EDO Freewheel Innovid

Crystal ball .

After a difficult year for traditional advertising, top ad-tech executives see some changes coming in 2024.

Growing in importance are connected TV as a channel for advertisers, the need for accountable data and a continuing shift to automation.

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Trump's $20M Taxpayer-Funded Ad Campaign Halted by Judge With No Repayment Planned for Past Ads

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One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

Poland deploys 20,000 cops in schools, inspects 80k educational institutions amid rising youth violence

Poland deploys 20,000 cops in schools, inspects 80k educational institutions amid rising youth violence

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