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Axios

Business

Big events are back — on TV and IRL

Nielsen Thanksgiving Fox NBC Super Bowl

Data: Nielsen; Note: The Tony Awards were not held in 2020 and the Golden Globes did not air in 2022; Chart: Erin Davis/Axios Visuals

Major live TV events saw a notable ratings uptick this year, underscoring how much audiences are craving communal, real-time experiences as their day-to-day viewing habits become more fragmented.

Why it matters: The pandemic shift to streaming drove historic low TV ratings for live events that have mostly started to rebound, but only a few have managed to set new records.

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