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The Latest Breaking News from Freewheel

FreeWheel Integrates Samba TV’s ACR Data for Campaign Targeting

Clients can create custom audience segments for ads on linear, streaming and on-demand content

Broadcasting & Cable

FreeWheel Names Kris Magel Head of Global Agency Partnerships

Agency veteran was most recently at Samba TV

Multichannel News

Madison Freewheel Men's Trousers review – keenly priced trail pants with all-around riding potential

With all-round riding intentions, from commuting to trail riding, can the budget Madison Freewheel Trousers really perform on the trails?

Bike Perfect

From analysis to the latest developments in health,
read the most diverse news in one place.

FreeWheel Unleashes CTV Performance-Marketing Tools

Cost per acquisition strategy is driven by machine learning

Multichannel News

FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events

Brands like live TV for concurrent viewing, engagement

Multichannel News

TV Tech’s Weekly Product News Wrap-Up

Our coverage of new products, services and deployments from June 10 to June 14

TV Tech

Fox Taps FreeWheel for Dynamic Ad Insertion in its College Football Coverage

FreeWheel will programmatically enable Tubi and the entire One Fox portfolio by serving as the company’s primary monetization engine

TV Tech

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Fox, FreeWheel Expand Playbook With Dynamic Ad Insertion in College Football Games

Integration with AdRise to enable programmatic buying across Fox portfolio

Broadcasting & Cable

It’s Not The Ads, It’s How They’re Delivered, New FreeWheel Study Finds

Latency, slates and unnatural ad breaks can reside recall

Broadcasting & Cable

Clients of Independent Agencies Boost Programmatic Buying

FreeWheel study finds impressions up 24% among smaller marketers

Broadcasting & Cable

Off-road cycling top stories – Three new e-MTBs, a ton of new suspension including Fox's ultra-bling forks, fresh gravel and MTB bikes, plus much more

Condensing all the must-read, off-road bike and gear news into one easy to absorb, weekly dose

Bike Perfect

FreeWheel Introduces Way To Manage Upfront Buys–Even Programmatic Deals

AMC, NBCU, Warner Bros. Discovery sign up for Allocation Module

Broadcasting & Cable

Direct Digital Connects With FreeWheel To Make Diverse Content More Available to Advertisers

Deal increases CTV inventory on Colossus SSP

Broadcasting & Cable

Beeswax Inventory Desk Launched By FreeWheel

Buyers get direct access to premium connected TV video

Broadcasting & Cable

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news in one place.

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Broadcasting & Cable

Goodway Group Makes Deal To Tap Into FreeWheel Video Inventory

Publishers get more transparency into the ad buying process

Broadcasting & Cable

FreeWheel Shows How To Build a Better Ad Break (CES 2024)

2 minutes or less per pod boosts improves impact and viewer experience

Broadcasting & Cable

Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins

Executives predict dollars will shift as linear and digital continue to blur

TV Tech

FreeWheel, OrkaTV Partner On FAST Channel Ad Solution

The new partnership gives marketers using the FreeWheel platform access to more than 3,500 FAST channels available via OrkaTV’s streaming TV marketplace

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news in one place.

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Multichannel News

FreeWheel Boosts Access to FAST Channels in OrkaTV Deal

Advertisers can use contextual targeting capabilities

Multichannel News

FreeWheel Adds Audience Manager to Its TV Platform

Match rates improved

Multichannel News

Paramount Launches Conduit for Direct Programmatic Sales

EyeQ working with FreeWheel, supply-side platforms

Broadcasting & Cable

Basis Technologies Integrates Into FreeWheel To Access CTV Ads

Users can make programmatic guaranteed inventory commitments

TV Tech

Direct Digital, Beeswax to Simplify Multicultural CTV Ad Buys

The Black-owned ad tech group is working FreeWheel's Beeswax to make it easier to buy multicultural and general market CTV ad inventory

Broadcasting & Cable

Direct Digital Working With FreeWheel’s Beeswax To Expand Access To Ad Inventory In Multicultural CTV Content

Publishers on Direct Digital’s Colossus supply side platform available to programmatic buyers

Broadcasting & Cable

Magnite Gives FreeWheel Users Better Look at Programmatic Demand

Integration increases competition for programmer inventory

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