The Latest Breaking News from Freewheel

FreeWheel Integrates Samba TV’s ACR Data for Campaign Targeting

Clients can create custom audience segments for ads on linear, streaming and on-demand content

Broadcasting & Cable · Sep 11, 2024

FreeWheel Names Kris Magel Head of Global Agency Partnerships

Agency veteran was most recently at Samba TV

Multichannel News · Aug 22, 2024

Madison Freewheel Men's Trousers review – keenly priced trail pants with all-around riding potential

With all-round riding intentions, from commuting to trail riding, can the budget Madison Freewheel Trousers really perform on the trails?

Bike Perfect · Aug 14, 2024

Fox, FreeWheel Expand Playbook With Dynamic Ad Insertion in College Football Games

Integration with AdRise to enable programmatic buying across Fox portfolio

Broadcasting & Cable · Jun 12, 2024

It’s Not The Ads, It’s How They’re Delivered, New FreeWheel Study Finds

Latency, slates and unnatural ad breaks can reside recall

Broadcasting & Cable · May 29, 2024

Clients of Independent Agencies Boost Programmatic Buying

FreeWheel study finds impressions up 24% among smaller marketers

Broadcasting & Cable · May 16, 2024

Off-road cycling top stories – Three new e-MTBs, a ton of new suspension including Fox's ultra-bling forks, fresh gravel and MTB bikes, plus much more

Condensing all the must-read, off-road bike and gear news into one easy to absorb, weekly dose

Bike Perfect · Apr 12, 2024

FreeWheel Introduces Way To Manage Upfront Buys–Even Programmatic Deals

AMC, NBCU, Warner Bros. Discovery sign up for Allocation Module

Broadcasting & Cable · Feb 29, 2024

Direct Digital Connects With FreeWheel To Make Diverse Content More Available to Advertisers

Deal increases CTV inventory on Colossus SSP

Broadcasting & Cable · Feb 28, 2024

Beeswax Inventory Desk Launched By FreeWheel

Buyers get direct access to premium connected TV video

Broadcasting & Cable · Feb 9, 2024