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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Fox, FreeWheel Expand Playbook With Dynamic Ad Insertion in College Football Games

Fox Freewheel Football
Michigan vs. Ohio State 2023.

Fox said it will be introducing dynamic ad insertion for college football games it televises as part of an expanded relationship with FreeWheel, Comcast’s ad-tech company.

The new relationship makes FreeWheel Fox’s primary ad-serving partner and main monetization engine.

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