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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Direct Digital Working With FreeWheel’s Beeswax To Expand Access To Ad Inventory In Multicultural CTV Content

CTV Freewheel Colossus Mark Walker
Direct Digital Holdins

Direct Digital Holdings said it is working with FreeWheel’s Beeswax programmatic platform to give advertisers expanded access to ad inventory in multicultural programming on connected TV.

Direct Digital Holdings is a Black-owned tech company that is listed on NASDAQ and works with multicultural and general market publishers.

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