Finding love has never been free, but dating costs are becoming a serious financial concern for younger Americans. A September 2026 survey found that 17% of Gen Z and millennials have taken on debt to maintain a lifestyle with someone they were dating. Between restaurant bills, transportation, entertainment, and appearance-related expenses, romantic outings can quickly become expensive.
With everyday necessities already stretching household budgets, some young adults are questioning whether they can afford romance without sacrificing their financial stability. The latest research reveals how dating costs are changing relationships and what people can do to protect their wallets.