The Latest Breaking News from Millennials

Diageo India revamps McDowell's No.1 with premium identity

Diageo India is set to transform its iconic whisky brand, McDowell's No 1, by introducing a new formula that incorporates select imported Scotch, fine Indian malts, and top-grade grain spirits. This initiative seeks to elevate the mass-premium whisky segment, appealing directly to today's discerning consumers. Extensive market research has shaped…

The Economic Times · 11h ago

Gen Z's religious turn, the data-center backlash and a 'lack of consent': how the youngest adults are winning battles the millennials lost

The lack-of-consent generation is making its voice heard, according to the Harris Poll.

Fortune · Sep 24

Gen Z is actually richer than any generation before them — but they have the curse of Great Expectations

A new BCG analysis says the youngest generation is richer than any before it at the same age. So why is it the best of times and the worst of times?

Fortune · Sep 22

Can Millennials Retire as Millionaires? Vanguard Data Reveals What It Takes

Vanguard data suggests millennials can reach $1M by 65 by saving 10% from age 30 or 15% from age 40, based on modelled projections.

International Business Times UK · Sep 11

Practical Magic 2 will bewitch fans despite its flimsy premise

It’s gen X nostalgia in full swing. I’m with my sister, who’s dressed in a floral maxi dress and slim-knit cardigan, surrounded by satin baby-dolls and goth-light outfits worn by the tattooed gen Zees and witchTok millennials. Three generations all queuing for Practical Magic 2 in gleeful anticipation, after a…

The Conversation · Sep 10

Aflac President: why AI shouldn't drive your healthcare

Among Gen Z adults, 76% turn to AI before seeing a doctor. Among millennials, it's 63%.

Fortune · Sep 10

In 2016, Sarah Richardson broke ground on an off-grid Ontario country house powered by solar; 9 months later, her family moved into the Starlight Farm

Sarah Richardson's creation, Starlight Farm, stands as a testament to self-sufficiency. Featuring an innovative off-grid design and solar power elements, this farmhouse has garnered significant attention. Research shows that millennials are drawn to rural settings for their abundant outdoor spaces and high environmental standards. This migration from urban areas emphasizes…

The Economic Times · Sep 10

Single Americans want potential partners earning at least six figures, according to new study. Millennials set the ‘ideal’ bar at $160,000

They say you can’t put a price on love—but in today’s economy, it might be common sense.

Fortune · Sep 2

The DM age has a networking problem—and it’s fear

Many Gen Z professionals fear judgment, hindering their career networking efforts. This fear prevents them from seeking advice and accessing new opportunities. While understanding relationships matter, they struggle with initiating connections effectively. Most Millennials and Gen X professionals express willingness to help emerging careers. Building relationships is now as crucial…

The Economic Times · Sep 2

What defines millennial television?

The internet can't agree on what makes a show millennial. "Girls" provides the key

Salon · Aug 30