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Fortune
Fortune
Steven John

Gen Z is rejecting millennial beige and embracing the colorful 'dopamine decor' trend. Designers say it’s a coping mechanism

(Credit: Nikos Frazier/Omaha, Neb., World-Herald via Getty Images)

On Dec. 4, 2025, Pantone announced its Color of the Year for 2026: a shade of white called Cloud Dancer. It was the first time in the program’s history, which dates to 1999, that Pantone chose a white. The company described Cloud Dancer as “a billowy white imbued with serenity” and “a symbol of calming influence in a society rediscovering the value of quiet reflection.”

It all sounds lovely. It’s also at odds with much of what has actually taken off in design, decor, and style this year.

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