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The Latest Breaking News from Baby Boomer

Supermarkets are not adapting fast enough for Gen Z households, researchers discover

Younger shoppers rely on prepared foods, focus on pricing and shop online more than their Gen X and baby boomer parents

The Independent UK

Baby Boomers' Shopping Habits Cost the US Economy 1.2% of GDP, New Study Reveals

A study by Sveriges Riksbank reveals that middle-aged consumers' shopping habits, driven by baby boomers, weakened competition, reducing US real GDP by up to 1.2% at its peak.

International Business Times UK

CareScout CEO: the hidden economic cost of an aging baby Boomer generation

CareScout’s Cost of Care data show the median cost of assisted living exceeds $74,000 annually, while a private room in a nursing home approaches $130,000.

Fortune

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read the most diverse news in one place.

Voices: ‘It feels wrong to have it’: Gen X on the disorientation of a sudden inheritance

YOUR VIEWS: As trillions of pounds pass down from the baby boomer generation, our community reveals what really shaped their attitudes to money – and how it feels to suddenly inherit more than you’ve ever had

The Independent UK

The Great Wealth Transfer Has Been Pegged at $105 Trillion. One Study Says That's an Overestimation

A new report estimates that $36 trillion in baby boomer wealth will be transferred to Generation X and millennials over the next 20 years.

International Business Times

Some 60-year-old Americans can’t retire because they still have student loan debt

The average baby boomer owes $42,780 in federal student loans

The Independent UK

Census data shows baby boomers still dominate the U.S. economy as Gen X and young Americans lose ground

New Census data shows the 65+ population grew 16.2% since 2020 — nearly triple the rate of millennials — as younger generations scatter to exurban fringes.

Fortune

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The national debt's 20-year deadline and baby boomers' spending problem: 'a lot of incentive for every generation to try to pass a big bill'

Kent Smetters, faculty director of the Penn Wharton Budget Model, estimates that we spend 6x more on older than young people — or actually more like 10x.

Fortune

Resilient forgotten generation is coping, not thriving

Generation X, which sits between Baby Boomers and Millennials, are the subject of a new Australian study into how they feel about their financial future.

AAP

The pig in the python: Baby Boomers are strangling the economy they built by refusing to move or retire

From the housing market to the corner office, America is paying the price for a generation that never learned to let go.

Fortune

Baby boomers embrace a freer sexuality, but ageist norms persist

Baby boomers have broken many taboos and transformed social norms, particularly around sexuality. As this generation grows older, is society’s view of older adults’ sexuality changing? Research suggests it is, even if some taboos persist.

The Conversation

10 Car Repair Skills Baby Boomers Had by Age 18 That Are Practically Gone Today

There was a time in America when a teenager could pop the hood and actually know what they were looking at. Engines did not hide behind plastic covers and computer systems did not control every tiny movement. Back then, drivers often learned car repair right alongside learning how to drive,…

Clever Dude

Boomer Wealth Secrets: How an Entire Generation Built Financial Security From Scratch

The financial story of the Baby Boomer generation doesn’t start with luxury—it starts with opportunity, timing, and a very different America. Post-war economic expansion, affordable housing, and employer-backed retirement systems created a unique environment that helped millions build stability with surprising speed. Many households bought homes on single incomes, college…

Everybody Loves Your Money

Gen Z workers think showing up 10 minutes late to work is as good as being on time

No wonder bosses say Gen Z are hard to manage: While 70% of baby boomers have zero tolerance for any level of tardiness, in Gen Z’s eyes, 10 minutes late is right on time.

Fortune

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Fortune

Baby boomers have now 'gobbled up' nearly one-third of America’s wealth share, and they’re leaving Gen Z and millennials behind

American septuagenarians hold more than $85 trillion in assets—by far the most of any generation.

The Conversation

Grattan on Friday: Politically, the baby boomers’ day is done

Politically, it’s a very bad time to be a baby boomer.

The Conversation

DemosAU gives Labor one of its worst poll results this term

A DemosAU poll has Labor down three points on primary votes since February to just 26%, with Labor and One Nation now tied. The total vote for the Coalition and One Nation was steady at 49% while the total for Labor and the Greens was down two points to 39%.

Everybody Loves Your Money

Baby Boomer Money Beliefs That Are Still True In 2026

Forget the idea that every old-school money rule belongs in the past. Some of those so-called outdated beliefs still deliver real results, even in a world filled with apps, crypto chatter, and one-click everything. Flashy trends grab attention, but steady habits build actual wealth, and that difference matters more than…

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MarketBeat

5 Baby Boomer Stock Favorites Now Trading at a Discount

Reason

Baby Boomers Are the Richest Generation in History. Why Do Politicians Keep Spending More on Them?

How America's old-age entitlement system became a sprawling lifestyle-subsidy program that steals from the poor to give to the rich.

International Business Times UK

Robert Kiyosaki Says US Boomers Face a Wave of Homelessness as Inflation to Wipe out Social Security

Robert Kiyosaki warns that US baby boomers face mass homelessness as hyperinflation threatens to liquidate Social Security. The Rich Dad Poor Dad author labels the Federal Reserve a 'criminal organisation' amid rising US stagflation risks. Financial experts fear the US-Iran war will drive oil prices higher despite efforts to open…

International Business Times

Carl Hart's Long Game: Building Millbank Capital; New Frontier, For the New Vanguards.

As the baby boomer generation approaches retirement, some face critical succession decisions. Annually, an average of 350,000 businesses are sold—a dynamic trend set to facilitate the transfer of an astounding $14 trillion in business value over the next two decades.

International Business Times UK

Oldest Baby Boomers Turn 80 in 2026 as They're Dubbed the Richest Generation—But Most Wealth Is Held by the Top 10%

Baby Boomers have accumulated tens of trillions of dollars in wealth over the decades, but most of it is held by 10% of households, especially those with college-educated Boomers.

The Guardian - UK

Gen Z males twice as likely as baby boomers to believe wives should obey husbands

Global survey shows young men and boys hold more traditional views about gender roles than older generations

The Independent UK

Almost a third of Gen Z men agree a wife should obey her husband

Gen Z are twice as likely as Baby Boomer men to have traditional views on marriage

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