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International Business Times UK
International Business Times UK
World
Bernadette B. Tixon

Baby Boomers' Shopping Habits Cost the US Economy 1.2% of GDP, New Study Reveals

A new study says middle-aged consumers' brand loyalty has weakened market competition and slowed economic growth (Credit: Magnific)

A Swedish central bank working paper has found that middle-aged shoppers are weakening competition in the US economy — and the effect is now reversing as baby boomers retire.

The shopping habits of middle-aged consumers, largely driven by the baby boomer generation moving through midlife, weakened competition between firms enough to shave up to 1.2 per cent off US real GDP at its peak, according to the research from Sveriges Riksbank.

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