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The Latest Breaking News from Mark McKee

FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events

Brands like live TV for concurrent viewing, engagement

Multichannel News · Jun 18, 2024

FreeWheel Shows How To Build a Better Ad Break (CES 2024)

2 minutes or less per pod boosts improves impact and viewer experience

Broadcasting & Cable · Jan 10, 2024

Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins

Executives predict dollars will shift as linear and digital continue to blur

Broadcasting & Cable · Jan 2, 2024

From analysis to the latest developments in health,
read the most diverse news in one place.

Unique ways Americans celebrate the holidays, from skiing Santas to Festivus feats

Here's how communities across the U.S. put their own spin on Christmas, Hanukkah and even Festivus celebrations — from Santas who ski and surf, to trees made of tumbleweed, sand and lobster traps.

WEKU · Dec 8, 2023

FreeWheel Launches Viewer Experience Lab To Improve Video Ad Environment

Advisers include A+E, AMC, Fox, Paramount, Warner Bros. Discovery and NBCU

Broadcasting & Cable · Jun 21, 2023

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