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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

FreeWheel Launches Viewer Experience Lab To Improve Video Ad Environment

Freewheel Environment AMC Fox Paramount
Mark McKee FreeWheel

FreeWheel, Comcast’s TV ad-tech company, said it is launching The Viewer Experience Lab, an initiative aimed at improving the viewer experience and advertising environment on traditional and emerging channels that carry premium video content.

Programmers supporting the new initiative through their work with the FreeWheel Council for Video Excellence include A+E Networks, AMC, Fox, NBCUniversal, Warner Bros. Discovery and Paramount.

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