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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

FreeWheel Shows How To Build a Better Ad Break (CES 2024)

Mark McKee.

FreeWheel, Comcast’s ad tech company, released new research that points to ways the TV business can build commercial breaks that provide a better viewer experience and more effectiveness for advertisers.

Research, done with MediaScience, found that keeping breaks — known in the business as ad pods — under two minutes was important.

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