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The Latest Breaking News from EDO

As Back-to-School Season Starts, EDO Rates Walmart As Most Effective Convergent TV Advertiser Among Department Stores

Target bucks trend with linear ads outperforming streaming

Broadcasting & Cable

Ciroc, T-Mobile, Buffalo Wild Wings Have Most Effective Spots, EDO Says

Comedy, music helped make commercials stand out in first half of 2024

Broadcasting & Cable

White Claw Spots Are Grabbing Viewers’ Attention, EDO Finds

Beer’s effectiveness lead over hard seltzers narrows

Broadcasting & Cable

From analysis to the latest developments in health,
read the most diverse news in one place.

Taxpayers funding the demise of regional communities

JOBS IN PERIL: Time to cut federal support for the Environmental Defenders Office

Newcastle Herald

Climate defenders under scrutiny after Santos debacle

An environment litigation group has been caught in the crosshairs of post-budget scrutiny of federal spending, with the coalition demanding further assurance.

AAP

Environmental Defenders Office did not breach funding rules while opposing Santos gas project, review finds

Tanya Plibersek ordered investigation after judge accused law firm of ‘subtle coaching’ of Tiwi Island traditional owners during legal challenge

The Guardian - AU

Paramount Advertising Taps Mastercard, EDO for Attribution

Measurement of campaign effectiveness provides free with media buys

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Activist groups not directly involved in Tiwi Island lawsuit must hand over documents to Santos, court rules

Broad terms of subpoenas a ‘chilling’ precedent that could undermine future climate litigation, legal experts say

The Guardian - AU

Activist protest against Santos board runs out of gas

Energy company Santos has weathered a protest vote from shareholder activists at its annual meeting as the board gave a progress update on its Barossa project.

AAP

Lawyers to review EDO practices after Santos bungle

A group of independent legal experts will review the practices at Australia's peak environmental litigation group, after a damning federal court finding.

AAP

Commercials During Women’s Sports Show Gains in Effectiveness: EDO

Caitlin Clark scores for State Farm

Broadcasting & Cable

Labor accused of trying to ‘silence Aboriginal voices’ over possible changes to gas project consultations

Exclusive: Bill also criticised by Greens and Environmental Defenders Office who claim it will help fast-track offshore gas developments

The Guardian - AU

Temu Super Bowl Commercials Build On Ad Barrage. PDD Stock Is Up.

Temu returned to the Super Bowl with multiple ads pitching its e-commerce platform as a way to "shop like a billionaire."

Investors Business Daily

Super Bowl Audience Grows 6% To 39 Million Households: Samba TV

EDO says Disney has most impactful commercial

Broadcasting & Cable

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AAP

Minister orders EDO probe amid confected evidence claim

A taxpayer-funded legal unit that fights environmental cases faces a federal government review amid claims it confected evidence in litigation against Santos.

AAP

Legal centre defunding threat 'hurts small end of town'

Experts warn against defunding Australia's primary environmental litigation group after a judge found it confected evidence in a case against an energy giant.

AAP

NT government to review EDO funding after Santos 'lies'

The Northern Territory government has pledged to review a funding arrangement with the nation's key environment legal office after a failed federal court case.

Broadcasting & Cable

EDO Names The Most Effective Shows For Advertisers In 2023

NBC’s ‘Baking It’ cooked on broadcast; HGTV’s ‘Lil Jon Wants To Do What?,’ tops cable

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The Guardian - AU

Santos has scored a legal victory in the battle over its $5.8bn Barossa pipeline. But how significant is it?

Court ruling is challenging for the Tiwi Islanders who fought the case and likely to prompt a rethink about how Indigenous cultural heritage matters are run

AAP

Indigenous groups and gas giants promised clearer rules

A failed legal bid to stop the construction of an underwater gas pipeline has sparked a promise for clearer rules around consultations with traditional owners.

Broadcasting & Cable

Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins

Executives predict dollars will shift as linear and digital continue to blur

TV Tech

The 2024 Outlook for Streaming, CTV and Advertising

More than a dozen executives from Roku, Innovid, EDO and others in the streaming and ad business lay out their vision of the key trends that will shape the business in 2024

TV Tech

Fubo Taps EDO to Measure Connected TV Advertising Engagement and Outcomes

Initial findings indicate that Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% according to EDO TV outcomes data

Broadcasting & Cable

EDO is Measuring CTV Ad Outcomes On Fubo

Higher engagement found on Fubo than linear TV or competitive streaming platforms

AAP

Santos' lawyer accuses expert of 'weaponising' heritage

Tiwi Islander Simon Munkara's Federal Court challenge to Santos' gas pipeline in the Timor Sea continues with anthropologists giving evidence.

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