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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

As Back-to-School Season Starts, EDO Rates Walmart As Most Effective Convergent TV Advertiser Among Department Stores

EDO Walmart Department Target
Getty staffers get reach for back to school rush.

Walmart was the most effective convergent TV advertiser in the second quarter according to EDO, a measurement firm specializing in predicting how well commercials perform.

Walmart’s ads were 144% more effective than the average for the retail category, EDO said.

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