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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

EDO Names The Most Effective Shows For Advertisers In 2023

EDO HGTV NBC Univision CBS Discovery Fox Telemundo UniMás
Baking It.

The most effective shows for advertisers last year were NBC's Baking It on broadcast and HGTV’s Lil Jon Wants to Do What? on cable, accordion to EDO, the analytics company that measures campaign outcomes.

Baking It was 39% more effective at driving engagement, compared to the average broadcast primetime program, EDO said.

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