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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

It’s Not The Ads, It’s How They’re Delivered, New FreeWheel Study Finds

Freewheel
A family watches content on multiple screens in their living room.

A new study from FreeWheel, Comcast’s ad-tech unit, found that it’s not commercials that viewers dislike. Rather, it’s the way ads are handled that hurts their experience.

Latency, unnatural ad breaks and the appearance of ad slates tend to turn viewers off, the study found.

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