NEW YORK—Fox Corporation has announced an expanded deal with the ad tech platform FreeWheel that will expand Fox’s dynamic ad insertion capabilities and roll out new co-developed targeting technology. FreeWheel will also become Fox’s primary ad serving partner across the entire One Fox enterprise.
As part of the agreement FreeWheel’s technology will now power Fox’s ability to offer dynamic ad insertion in college football, allowing advertisers to purchase more premium live sports inventory from Fox while also incorporating a variety of features to provide an optimal viewing experience for audiences.
