With more ad sales being done programmatically, FreeWheel, Comcast’s ad-tech company has introduced a new product designed to enable media companies manage inventory across sales channels.
FreeWheel’s Allocation Module will be available before the 2024 upfront. It is designed to give publishers a holistic view of spending against upfront commitments regardless of transaction type, enabling them to optimize the monetization of their inventory. That includes biddable programmatic deals..
