NEW YORK—Innovid Corp. has announced an expanded agreement with NBCUniversal that will see Innovid supplying cross-platform, outcome-based KPIs or key performance indicators for local marketers across CTV and linear.
The partnership spans across NBCUniversal's 31 markets, including 42 NBCUniversal and Telemundo-owned stations and 6 regional sports networks as well as all NBC Spot On and Peacock inventory.
