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TV Tech

George Winslow

The 2024 Outlook for Streaming, CTV and Advertising

EDO Innovid Roku Amazon Prime Video NFL

Image of remote and a wall of video.

In recent years, the shift towards streaming media and more specifically streaming advertising and CTV advertising have obviously been some of the biggest trends in the media industry.

For our series on major predictions and trends for 2024, TV Tech collected predictions from more than a dozen executives in the streaming and advertising space. Here are some of their thoughts, company by company.

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