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The Latest Breaking News from VideoAmp

TV Tech's Weekly Product Wrap-Up

Our coverage of new products, services and deployments from July 8 to July 12

VideoAmp Integrates Snap Inc. Ad Inventory

VideoAmp Integrates Snap Inc. Ad Inventory

Snap becomes the first digital and social technology platform to integrate its full set of inventory through VideoAmp's cross-platform planning solution

VideoAmp To Integrate Data, Inventory From Snap Into Ad-Planning Tools

VideoAmp To Integrate Data, Inventory From Snap Into Ad-Planning Tools

Collaboration will enable advertisers to reach audiences across linear, streaming and digital platforms

Broadcasting & Cable

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Yahoo Launches New Data Partnership with VideoAmp

The Yahoo DSP is the first DSP to integrate VideoAmp's measurement and identity resolution to enhance targeting and measurement across TV and digital

BranchLab Gets Seed-Round Funding For Healthcare Marketing Product

Company founded by former AdTheorent, VideoAmp execs

Broadcasting & Cable

Great American Media Picks VideoAmp As Ad Currency

Data better shows value linear networks deliver to sponsors

Multichannel News

JIC Certifies Comscore, VideoAmp Are Ready to Use For Transactions

iSpot maintains conditional certification

Broadcasting & Cable

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Nielsen Plans To Make ‘Big Data’ Available as Currency in September

Nielsen Plans To Make ‘Big Data’ Available as Currency in September

New measurement system increases homes using television by about 4%

Multichannel News

VideoAmp Will Let Clients Tell How It Measures Up

VideoAmp Will Let Clients Tell How It Measures Up

At VAmpFront, data will show adoption of alternative currencies

Broadcasting & Cable

VideoAmp Launches VALID To Push Advanced Currency Adoption

VideoAmp Launches VALID To Push Advanced Currency Adoption

Product includes audience data, identity graph and clean room

Broadcasting & Cable

Fates & Fortunes | February 2024

Fates & Fortunes | February 2024

Notable executives on the move

Multichannel News

Inscape Develops Smart TV Tuner Technology to Provide Big Data to Local TV Stations

Inscape Develops Smart TV Tuner Technology to Provide Big Data to Local TV Stations

Comscore and VideoAmp will integrate the data into their measurement tools

Inscape Taps Smart TV Tuners To Provide Big Data for Local Stations

Inscape Taps Smart TV Tuners To Provide Big Data for Local Stations

Comscore, VideoAmp incorporate data into local ratings

Broadcasting & Cable

VideoAmp Lays Off 20% of Staff, Hires Peter Liguori to Replace Founder and CEO Ross McCray

VideoAmp Lays Off 20% of Staff, Hires Peter Liguori to Replace Founder and CEO Ross McCray

McCray will remain on the board for video measurement startup

Broadcasting & Cable

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Charles Barkley Blasts Nielsen Over ‘King Charles’ Ratings

Rival measurement company put out stronger numbers for CNN show

Allen Media Group to Use Ad Solutions from DatafuelX

DatafuelX’s M3 platform will help AMG provide advertisers with data-driven linear media plans across its networks, starting with The Weather Channel

Multichannel News

Hallmark To Use Nielsen Rival VideoAmp as Ad Currency

Big Data used for advanced audiences and demo guarantee

Broadcasting & Cable

VideoAmp Navigates Mediaocean in Currency Test With Paramount, OMG

Legacy buying platform opens door to alternative measurement companies

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Broadcasting & Cable

Relo Metrics Adding VideoAmp Data To Measure Sponsorships

Deal enables real-time decision making

Broadcasting & Cable

VideoAmp Measuring Lift For Tune-In Ads on Facebook, Instagram

Tests also provide insights on cost per incremental tune-in

Broadcasting & Cable

Joint Industry Committee Reveals How It Will Grade Measurement Companies Seeking Certification

System will be used to evaluate Comscore, InnovidXP, iSpot, SambaTV, VideoAmp, 605

Multichannel News

Allen Media Group, VideoAmp Ink 10-Year Ad Currency Deal

VideoAmp designated as programmer’s ‘primary and preferred’ metric

VideoAmp, TransUnion Release Cross-Platform Media Measurement Solution

The media measurement and optimization platform integrates VideoAmp’s viewership data with TransUnion’s TruAudience marketing analytics and attribution solution

Broadcasting & Cable

VideoAmp Integrates TransUnion Marketing Analytics Into Platform

Advertisers can measure the impact of campaign across TV and digital channels

Broadcasting & Cable

Media Buyer Horizon To Use VideoAmp As Upfront Currency

Data also used for planning, analytics and measurement

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