In a key step towards the TV industry's goal of having multiple currencies from multiple providers, Mediaocean is making audience data from VideoAmp available to media buyers using its platform under a pilot program with Paramount Global and Omnicom Media Group.
Nearly all media buying agencies use Mediaocean’s system to plan, buy and track campaigns. For decades, its system was designed to use data from Nielsen, until recently the only viewing data used as currency for buying and selling commercials.
