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The Latest Breaking News from iSpot

U.S. Joint Industry Committee Grants iSpot National TV Currency Certification

The certification followed a rigorous evaluation by the JIC of iSpot's measurement capabilities and methodologies

TV Tech

iSpot Gets Joint Industry Council’s Certification for New Cross-Media Methodology

Company’s Data Connect maps every household and individual and connects exact viewership of linear and streaming ads to outcomes

Broadcasting & Cable

iSpot Launches Cross-Platform Measurement Offering for TikTok

The solution enables brands to verify the audience overlap and incremental reach TikTok delivers against linear TV

TV Tech

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ISpot.tv Providing Cross-Platform Ad Measurement with TikTok

Integration provides metrics for evaluating campaigns

Broadcasting & Cable

Future Today Picks iSpot to Measure Streaming Ad Campaigns

Early data shows delivery of incremental reach and impressions

Broadcasting & Cable

Total TV Ad Impressions Down 3.73% in First Half: iSpot Report

Broadcast networks saw gains in primetime

Multichannel News

MobileFuse, iSpot.tv Strengthen CTV and Video Measurement Capabilities

Combining iSpot with MobileFuse's CTV offering gives advertisers a clearer view into the incremental reach and impressions over both linear and CTV sources

TV Tech

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MobileFuse Names iSpot.tv Preferred Measurement Provider

Additional data gauges effectiveness of CTV and online video campaigns

Broadcasting & Cable

LinkedIn Names iSpot to Measure New CTV Offering

Ads will target business-to-business customers

Broadcasting & Cable

Broadcast Nets Show Gains in Ad Impressions Despite Strikes, iSpot Study Finds

Ad loads fell 2% at Big 4

Broadcasting & Cable

iSpot Named Preferred Measurement Firm by Roku (NewFronts)

iSpot to integrate Roku watermark to validate ad inventory authenticity

Multichannel News

ISpot Selected By My Code To Measure CTV Apps

Data for clients seeking diverse audiences

Broadcasting & Cable

27% of Advertisers To Spend More in Upfronts: iSpot Survey

Shift of ad dollars to streaming slows

Broadcasting & Cable

LinkedIn Jumps Into Connected TV Ad Business With NBCUniversal

Networking site engages with Roku, Samsung, iSpot, Kantar

Broadcasting & Cable

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Broadcasting & Cable

JIC Certifies Comscore, VideoAmp Are Ready to Use For Transactions

iSpot maintains conditional certification

Multichannel News

Iowa’s Caitlin Clark-Led ‘Elite 8’ Win Over LSU Monday Averaged a Record 12.3 Million Viewers for ESPN

Monday’s TV audience was the biggest-ever for a women’s basketball game

Multichannel News

Nielsen Plans To Make ‘Big Data’ Available as Currency in September

New measurement system increases homes using television by about 4%

Broadcasting & Cable

iSpot To Measure Family Viewing For Moonbug Entertainment

87% of impressions found to be incremental to linear TV

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TV Tech

Comcast’s AudienceXpress and iSpot Announce New Data Collaborations

Two companies are teaming up to evaluate how iSpot’s syndicated national TV ratings can best be incorporated into the AudienceXpress ad platform

Broadcasting & Cable

Comcast’s AudienceXpress Evaluating Use of iSpot Data

Aims for more accurate targeting, attribution reporting

Broadcasting & Cable

Comscore Earns Media Rating Council Accreditation for National, Local TV Household Measurement

First big-data measurement system to get seal of approval

Multichannel News

Wonder Women of New York 2024: Lindsey Woodland

Group VP of Client Data Science, 605 and iSpot.tv

Top News

Christopher Nolan's 'Oppenheimer' Leads Oscars Best Picture Nominees In Ad Spending

Explore the TV ad spending trends among best picture Oscar nominees and how it correlates with award success.

Broadcasting & Cable

126.6 Million Viewers Watched Super Bowl, According to iSpot

Total is up 10.9%

Broadcasting & Cable

TV Ad Impressions Rose in 2023, but Linear Ad Dollars Fell: iSpot

With ratings down broadcast and cable networks aired more commercials

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