The Latest Breaking News from iSpot

U.S. Joint Industry Committee Grants iSpot National TV Currency Certification

The certification followed a rigorous evaluation by the JIC of iSpot's measurement capabilities and methodologies

TV Tech · Aug 13, 2024

iSpot Gets Joint Industry Council’s Certification for New Cross-Media Methodology

Company’s Data Connect maps every household and individual and connects exact viewership of linear and streaming ads to outcomes

Broadcasting & Cable · Aug 13, 2024

iSpot Launches Cross-Platform Measurement Offering for TikTok

The solution enables brands to verify the audience overlap and incremental reach TikTok delivers against linear TV

TV Tech · Jul 31, 2024

MobileFuse Names iSpot.tv Preferred Measurement Provider

Additional data gauges effectiveness of CTV and online video campaigns

Broadcasting & Cable · Jul 9, 2024

LinkedIn Names iSpot to Measure New CTV Offering

Ads will target business-to-business customers

Broadcasting & Cable · Jun 12, 2024

Broadcast Nets Show Gains in Ad Impressions Despite Strikes, iSpot Study Finds

Ad loads fell 2% at Big 4

Broadcasting & Cable · May 14, 2024

iSpot Named Preferred Measurement Firm by Roku (NewFronts)

iSpot to integrate Roku watermark to validate ad inventory authenticity

Multichannel News · Apr 30, 2024

ISpot Selected By My Code To Measure CTV Apps

Data for clients seeking diverse audiences

Broadcasting & Cable · Apr 16, 2024

27% of Advertisers To Spend More in Upfronts: iSpot Survey

Shift of ad dollars to streaming slows

Broadcasting & Cable · Apr 12, 2024

LinkedIn Jumps Into Connected TV Ad Business With NBCUniversal

Networking site engages with Roku, Samsung, iSpot, Kantar

Broadcasting & Cable · Apr 4, 2024