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Jon Lafayette

ISpot.tv Providing Cross-Platform Ad Measurement with TikTok

ISpot.tv TikTok.

iSpot.tv, one of the measurement companies wrestling with Nielsen, now says it’s dancing with TikTok.

An integration with the short-form social video giant will enable brands to see how the reach of campaigns on TikTok compares with linear TV in the U.S., using iSpot’s Unified Measurement Platform, the companies said.

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