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Jon Lafayette

JIC Certifies Comscore, VideoAmp Are Ready to Use For Transactions

JIC Comscore VideoAmp iSpot Nielsen MRC

Audience measurement.

The U.S. Joint Industry Committee on TV measurement certified Comscore and VideoAmp as ready to be used as currencies when buying or selling national advertising.

The JIC has previously given VideoAmp and Comscore conditional certification as being currency grade.

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