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The Latest Breaking News from Comscore

‘The full immersive experience’: the rise of cinema with an added twist

While box office continues to play catch up with pre-pandemic numbers, there’s been a notable increase in the popularity of experiential cinema

The Guardian - US

'Heretic' and Hugh Grant debut with $11 million, but 'Venom: The Last Dance' tops box office again

For the third weekend in a row, “Venom: The Last Dance” was the No. 1 movie at the box office, collecting $16.2 million in ticket sales in U.S. and Canadian theaters

The Independent UK

‘Terrifier 3’ slashes ‘Joker’ to take No. 1 at the box office, Trump film ‘The Apprentice’ fizzles

The choices on the movie marquee this weekend included Joaquin Phoenix as the Joker, a film about Donald Trump, a “Saturday Night Live” origin story and even Pharrell Williams as a Lego

The Independent UK

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‘Joker 2’ stumbles at box office amid poor reviews from audiences and critics

“Joker: Folie à Deux” is the No. 1 movie at the box office but is not destined for a happy ending

The Independent UK

Scripps’ Bid to Change Local News Moves Ahead, Despite Speedbumps

More reporters may make news better, but will it be good for business?

Multichannel News

‘Deadpool’ and ‘Alien’ top charts again as ‘Blink Twice’ sees quiet opening

“Deadpool & Wolverine," “Alien: Romulus” and “It Ends With Us” topped the charts again at the box office, outperforming new releases like “Blink Twice” and “The Crow.”

The Independent UK

Nielsen Set To Add Big Data to Local Ratings in All Markets Starting in January

Panel-only data will be available solely for research and analysis

Broadcasting & Cable

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Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider

Clients of the largest U.S. media agency will be able to use Proximic by Comscore's AI-powered contextual technology

TV Tech

iSpot Gets Joint Industry Council’s Certification for New Cross-Media Methodology

Company’s Data Connect maps every household and individual and connects exact viewership of linear and streaming ads to outcomes

Broadcasting & Cable

TV Tech's Weekly Product Wrap-Up

Our coverage of new products, services and deployments from July 29 to August 2

TV Tech

Comcast, Comscore Expand Cross-Platform Measurement Efforts

Enhanced partnership will allow Comscore clients to tap into Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution

TV Tech

Comscore Clients Get Access to Comcast’s Signal Authentication

Advertisers receive more accurate measurement, better identity resolution

Multichannel News

Comscore Introduces Comprehensive Cross-Platform YouTube Audience Measurement

Comscore measurement and video insights are now available for YouTube traffic on desktop, mobile and CTV

TV Tech

Comscore Includes CTV in Measurement of YouTube

Capability launched in U.S., with more countries to be added in 2025

Broadcasting & Cable

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GamesRadar

Gamers have been voting with their wallet for years – that's why 82% of US players reportedly made freemium in-game purchases last year

A new report also found 62% of adults over 18 are gamers

The Independent UK

‘Despicable Me 4’ debuts with $122.6M as boom times return to the box office

After a historically bad first half of the year, the box office is suddenly booming

Broadcasting & Cable

Comscore To Delay Paying Preferred Stock Dividends

Share class was issued when measurement company refinanced debt

The Independent UK

'Inside Out 2' scores $100M in its second weekend, setting records

Weekend number two was just as joyous for “Inside Out 2.”

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Broadcasting & Cable

Comscore Working With Kochava To Measure Linear Campaign Impact

App installs, registration and purchase linked to ads for quick-serve restaurant chain

The Independent UK

‘Inside Out 2’ hits record $155m on opening weekend in dire year for the movie industry

US box office down 24 per cent between January and June compared to 2023

The Independent UK

'Bad Boys: Ride or Die' boosts Will Smith's comeback and the box office with $56 million opening

“Bad Boys: Ride or Die” opened with an estimated $56 million in theater sales over the weekend

The Independent UK

John Krasinski’s ‘IF’ hits a box office nerve with $35 million debut

John Krasinski’s imaginary friends movie “IF” claimed the top spot at the box office this weekend according to studio estimates Sunday

Broadcasting & Cable

Nexstar Pitches Sports on The CW, Extra Reach Via Stations (Upfronts)

Company recommends Comscore for measurement

Broadcasting & Cable

Measurement Company Comscore Posts $5.2 Million Loss in 1st Quarter

Revenue fell 5%

Broadcasting & Cable

Publicis Won’t Use Nielsen’s Big Data as Currency in This Upfront

Giant media buyer believes numbers haven’t been stable and there isn’t enough historical data to make projections

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